海外代购运营模式研究外文翻译资料

文献出处：Lurch R. Talk about overseas act as purchasing agency business model

research [ J]. Organizational Dynamics, 2015, 35(3): 265-278. 原文

The research of business model of overseas purchasing Lurch R

Abstract

With the continuous development of cross-border e-commerce, overseas act as purchasing agency gradually in consumer demand. Purchased overseas offer price advantage and brand advantages of international goods, meet the personalized needs of consumers. Overseas act as purchasing agency for the domestic related enterprises especially the severe impact of the retailer weakened the commerce promotion effect of consumption. Network overseas act as purchasing agency as B2C e-commerce in a niche market, has been gradually accepted by Internet users in the network consumption. It can avoid the problems in the international personal shopping link; just enter the act as purchasing agency website, after selected goods, direct payment, no international credit card, need not trouble to forward overseas relatives and friends. Overseas goods consumers not only consider the product quality, price, after-sales service, such as difference, also the comprehensive national policy, price and after-sale activist, technical support and other factors.

Keywords: Overseas act as purchasing agency; E-commerce platform; Commerce 1The present situation and operation mode of overseas purchasing development

• 1. statuses

Overseas act as purchasing agency is based on the network consumer demand for goods in other countries, by large community BBS, comprehensive e-commerce site purchasing platform, professional network 'transit' and so on all kinds of ways to make consumers to purchase goods to overseas. There are professional purchased overseas act as purchasing agency web B2C website and attached to the big shopping website of C2C online personal bought two forms. Contemporary is larger, more concentrated procurement time, in order to save cost, can be bought by reality. Human act as purchasing agency buying more proficient in a foreign language; Stewardess,

students familiar with the import and export markets. At present, the independence of the strongest is the enterprise to build online sales platform to promote operation, using marketing network for distribution or distribution business outsourcing to a third party platform. Some trade through the international logistics company imported foreign electronic products, cosmetics, household goods, to avoid delivery channels of duties, through active in the border of and Hong Kong a batch of 'water guest' will be split into more imported goods, false claim for personal items, use of personal items allowance preferential rules, through channels into China, the country of import goods management.

Purchased overseas divided into acquaintances purchased overseas and electronic purchased overseas, acquaintance between acquaintances and relatives overseas act as purchasing agency in consumers, is not a profit for the purpose of purchasing way. Electronic overseas act as purchasing agency refers to is the medium of electronic commerce, based on the international logistics and the Internet to provide buyers agent to buy foreign brand products services and related fee. With the traditional compared between e-commerce and international trade, the characteristics of the purchased overseas mainly: one is a general characteristic of the network shopping; Second, can provide convenient and quick for overseas products of domestic demand and safer buying channel, eliminate frontier barrier of international products and services; Three is to provide personalized services purchased overseas to meet the specific needs of consumers, to find a solution to the differential development as the goal.

• 1. purchased overseas operation mode analysis

At present, the domestic and overseas act as purchasing agency electric business platform mainly websites, involved in purchasing products are daily necessities, food, such as milk powder, health care products, consumer electronics, such as apple computer, mobile phone), high-grade products and collection, etc. According to the monitoring data of China electronic commerce research center of the market, in the first half of 2014 Chinas electricity network operators network market turnover shows mall occupy 57.4%, ranked second, occupy 21.1%, is located in the market

share is the third purchase up to 3.6%.According to the monitoring data of electronic commerce research center, China purchased overseas in 2013 top ten one of the most popular commodities including cosmetics, milk powder, cases, bags, etc. he cosmetic act as purchasing agency products more than 22% of the total, obviously than big than other products. Overseas purchasing platform for e-commerce sites provide consumers with information exchange, goods order confirmation and payment, and other functions, the operation mode of the purchased overseas roughly divided into three categories.

1. Professional electrical business enterprises and cooperation

Most professional purchasing electricity companies have professional electronic trading platforms, foreign partners, international logistics partners as well as perfect after-sale pre-sale customer service center. Domestic electricity act as purchasing agency partners are divided into different situations, such as products for the United States purchase of specific act as purchasing agency network, there are some websites directly with B and C 2 C 2 C on international shopping platform for cooperation, act as purchasing agency web site in the United States, for example amazons, Macyrsquo;s online electricity products covering all the products in the field of circulation of the United States. On the basis of establish close cooperation with forei

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