Research on the Construction of College Studentsrsquo; Online Entrepreneurship Platform
Abstract — Along with the transformation of Chinas economic structure and the popularization of mass education, the employment situation of university students is becoming grimmer. As an ideal way for university students to take up an occupation, the entrepreneurship has become the focus of attention to the government, society and university. However, there are some problems that need to be solved. Starting from the cultivation of university students innovation consciousness, the construction of online venture platform could create business atmosphere,implemententrepreneurshipeducation,link up the entrepreneurs and firms, and bring about the comprehensive development of university students entrepreneurship.
Keywords :college students, entrepreneurship, platform,education
I.THE BACKGROUND OF COLLEGE ST UDENT S ENTREPRENEURSHIP
In recent years, under the guidance of central policy and the change of the environment of economics and society, entrepreneurship has become one of the important employment choices for graduates.Thus, entrepreneurship for graduates has been in the active period.Graduates would have achieved a great career if they could seize the opportunities under the background of entrepreneurship.
A. The grim employment situation
After successfully completing studies, most of university students face with the choice of employment. The development of economy and society has greatly changed the employment situation of university students . First, after 30 years of rapid growth, Chinarsquo;s comprehensive economic strength leapt to the forefront of the world, with significantly enhancing the level of science and technology and unceasingly strengthening the international competitiveness of firms. All above promote the continuous optimization of the industrial structure, constantly upgrade the traditional manual industry, develop the intensive technology industry and weaken the demand of employment. Secondly, after the rapid growth, Chinese economy faces with the growth shift which will inevitably give employment growth to some pressure. Finally, the number of college graduates is growing rapidly.According to the information released by China Education Online ,the popularization of mass education in universities leads to the increase of graduates from 1140000 in 2001 to 7490000 in 2015[1]. The factors that have changed the state where the state and government offer jobs for graduates include the adjustment of economic structure, the transition of industrial structure and the growth of the number of university graduates . So, the employment pressure increases for the university students.
B. The unprecedented entrepreneurship opportunity
The new time give students the chance of entrepreneurship. First, the government, with the society and universities pays attention to university students entrepreneurship, formulates a series of preferential policies and measures to assist, and relieves taxation, funding and charges considerably. Taking Chongqing for an example, it is made clear in the plan of support mechanism and implementation for Chongqing small micro enterprise (The Chongqing municipal government[2014] 36) that the support mechanism of the small and micro firms has been listed in the 25 key reform projects. The government has formulated a series of policies to support micro firms, reduce the costs of entrepreneurship and stimulate creativity. To strengthen the industry guidance, support policies stipulate that the micro firms, that are founded in area of five municipal encourage innovation (such as science and technology, electronic commerce, energy conservation and environmental protection, cultural and creative, and agriculture) and the encouraged industry of the county, can apply for less than 5 million yuan start-up grants (formerly financial subsidies) and a maximum of 15 million yuan of business support loans after two months of the registration. At present, the entrepreneurship of university graduates in Chongqing can obtain the maximum subsidy of up to nearly 240000[2]. Secondly, with the rapid development of the internet, its users grow rapidly. As of June 2014, the 34th bdquo;China Internet development statistics report‟ released by CNNIC showed that the scale of Chinas Internet users had reached 6.32 billion, with the increase of 1442 million compared with the end of 2013, internet penetration rate was 46.9%. So, online entrepreneurship has become one direction of university students‟ entrepreneurship. The diversification of entrepreneurship channels not only encourages university students to achieve the real entrepreneurship, but also online entrepreneurship.
II. THE GENERAL SITUATION AND MAIN PROBLEMS OF COLLEGE STUDENTS ENTREPRENEURSHIP
The entrepreneurship of graduates has become the focus of the whole society. However,only when the main problems below get solved,can the entrepreneurship of graduates develop healthily.
- The college students entrepreneurial desire is stronger, but less actual business
Entrepreneurship is the implementation process of entrepreneurs from wealth accumulation to realize the value of life. The power of example is endless. When they know other entrepreneurs can quickly grow up to be the CEO of an enterprise, entrepreneurs take to the road of their own business from employees to the boss step by step. They get success quickly from penniless to a sharp increase in wealth or even in a short time earn the first bucket of gold. Therefore, more and more students are eager to entrepreneurship. From December 2014 to March 2015, by face to face interview and network investigation,we made questionnaires to the graduates of C
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