新零售背景下生鲜电商“最后一公里”配送模式的研究——以盒马鲜生和叮咚买菜为例外文翻译资料-开题翻译网

新零售背景下生鲜电商“最后一公里”配送模式的研究——以盒马鲜生和叮咚买菜为例

摘要：2012年被称为“中国新电子商务元年”。随后，生鲜产品送货上门的电子商务产业得到了飞速发展。尽管生鲜产品送货上门的产业发展速度很快，但仍不能满足生鲜产品电子商务的需求。本文的目的是分析中国生鲜产品配送“最后一公里”的发展现状，并为生鲜产品配送终端的发展提供一些建议。

关键词：生鲜电商；国内外发展现状； “最后一公里”配送

引用文献一：

中国生鲜产品“最后一公里”配送现状的研究

原文作者 Xuewen Zhang, Haifang Zhang

单位 School of Logistics, Beijing Wuzi University, Beijing, China.

1.2.中国及国外的生鲜产品“最后一公里”配送发展概况

1.2.1.国外生鲜产品“最后一公里”配送发展概况

通过互联网购买新鲜农产品并进行交付在美国，日本，荷兰和其他发达国家非常受欢迎。互联网上的消费者购买所需的水果和蔬菜，选择交货时间和地点，然后在指定的时间和地点可以接收新鲜、健康的水果和蔬菜。

在美国，许多企业开发了非常好的果蔬配送服务。例如，从2007年初开始亚马逊开发B2C模式的主要业务，就在西雅图、洛杉矶、旧金山和纽约市相继推出了名为“亚马逊新鲜”的生鲜交付服务，包括两种形式的分布。前者将新鲜食物放在保温盒中，然后放在顾客的门旁边，后者则需要消费者在家中等待收货。Local Harvest O2O作为本地新兴电商平台的代表，Harvest Local坚持“在当地吃东西，在季节里吃饭”的概念。农产品在当地生产在当地销售，消费者可以轻松地购买当地农产品，当地的物流配送可以轻松解决生鲜电商行业不可逾越的物流缺口。农场可以根据消费者的需求，种植不同的农产品，提供丰富多样的粮食，不再需要从田间运输来引进，降低物流成本，提高粮食生产和消费的透明度，提高便利程度和信任度。

1.2.2.国内生鲜产品“最后一公里”配送发展概况

与发达国家相比，中国的新兴电子商务开始得较晚。 2012年被誉为“中国新电子商务元年”，这的确意味着中国的生鲜产品电子商务开始飞速发展，大量的电子商务企业加入了生鲜产品领域。部分新兴的生鲜电子商务企业发展迅速，与第三方速递公司建立了顺丰优选，依靠大型在线购物平台天猫来进行扩展市场。

这些企业的出现，仅仅是对中国生鲜产品配送领域的初步探索，尽管关于“最后一公里”配送的部分业务是好的，但仍然存在很多制约生鲜产品“最后一公里”配送发展的问题。一是生鲜产品的配送时间过长与生鲜产品的生命周期较短相矛盾，运输途中的生鲜产品很可能腐烂变质；其次，物流成本高昂，使许多企业陷入进退两难的僵局。尽管目前的生鲜电商企业出现连续亏损或宣告破产的情况，但生鲜产品的“最后一公里”配送服务是一个很好的市场。就像国外新鲜水果和其他农产品的电子商务发展过程一样，中国生鲜产品“最后一公里”配送服务也需要长期积累，但消费者从购物潮模式转变为日常购物模式是必不可少的过程。

外文文献出处：Xuewen Zhang, Haifang Zhang. Fresh Fruits and Vegetables “Last Mile” Home Delivery in China Current Situation Research[J].2016

附外文文献原文

Fresh Fruits and Vegetables “Last Mile” Home Delivery in China Current Situation Research

Keywords: Fresh Electronic, Fresh Fruits and Vegetables, Home Delivery,

1.2. Overview of China and International Development of Fruit and Vegetable Home Delivery

1.2.1. The Development of Foreign Fruit and Vegetable Home Delivery

The fresh agricultural products purchase through the Internet, and delivery has been very popular in the United States, Japan, Holland and other developed countries. Consumers on the Internet buy fruits and vegetables what they want, choose the delivery time, place, then at an appointed time they can receive fresh, healthy fruits and vegetables.

In the United States, many enterprises have developed very good fruit and vegetable delivery. Such as the main to the development of B2C mode of the Amazon from the beginning of 2007, one after another in Seattle, Los Angeles, San Francisco and New York City began with named “Amazon fresh” fresh delivery service, including outside the distribution and the distribution of two forms. The former will be fresh food placed in the insulation box, then put besides the customerrsquo;s door, the latter is required to wait at home for consumers to receive^[3]. Local Harvest O2O as the representative of the Local fresh electricity business platform. Harvest Local adhere to the concept of “eating in the local, eating in the season”. Local sales of agricultural products in the local production, consumers can easily buy local agricultural products through the map, the local logistics and distribution can easily solve the fresh electricity supplier industry insurmountable logistics gap. Farm according to consumer demand, planting different agricultural products, offers a rich variety of food, no longer need to transport from the field to introduce, reduce logistics costs, and enhance the transparency of food production and consumption, and convenient degree and trust^[4].

1.2.2. The Development of China Fruit and Vegetable Home Delivery

Compared with developed countries, Chinese fresh electronic commerce starts later. The year of 2012 e-com- merce industry has been hailed as the first year of fresh electricity supplier, it really means that Chinese fresh e-commerce began as a rapid development, a large number of electronic business enterprises to join the fresh field. Part fresh e-commerce enterprises developed rapidly, with third party courier companies to establish the SFbest, relying on large online shopping platform to expand miao TMALL, specializes in the food network marketing companies a vertically extending Tootoo community, Youguo net.

The emergence of these enterprises, that is just a preliminary exploration of China fresh fruits and vegetables home delivery service, although part of the business about home delivery is good, there are still a lot of problems restricting the development of fruit and vegetable delivery service. First, fruit and vegetable circulation long chain hindered the shorter life cycle of fruit and vegetable delivery service development, the fruits and vegetables in transit is likely to deteriorate; secondly, the high expense of logistics cost, making a lot of enterprises into a Isolated stalemate.: seeing fruit and vegetable home delivery service is a ve

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